Marketing in Brief: The Body Shop
This article was originally published in The Rose Sheet
Executive Summary
The Body Shop: Launching Colourings Fragranced Colour Sticks in October. The sticks, available in four colors/flavors (Vanilla, Rhubarb, Licorice and Cinnamon), are designed for use as both a lipliner and lipstick. The Colour Sticks are formulated with the moisturizing ingredients jojoba oil, wheatgerm oil and vitamin E, and will retail for $5.95 each...