Murad consumer print ad campaign breaks in September.
This article was originally published in The Rose Sheet
Executive Summary
MURAD CONSUMER PRINT AD CAMPAIGN BREAKS IN SEPTEMBER in national beauty and fashion magazines, the El Segundo, Calif.-based salon products company said. The one-page ad, slated to run in September and October issues of Allure, Vogue, Harper's Bazaar and Vanity Fair, represents Murad's first foray into consumer print ads; the company's medium of choice to reach consumers has been infomercials on cable channels ("The Rose Sheet" Feb. 12, p. 11).