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Clarins polishing Chrome men's scent for April launch.

This article was originally published in The Rose Sheet

Executive Summary

CLARINS BURNISHING CHROME MEN'S SCENT FOR APRIL 1 U.S. DEBUT, the company said. The "strong, refreshing" fragrance will be launched under the Loris Azzaro brand into 400 upper-end department store doors such as Macy's, Hecht's and Filene's, Clarins stated. The company noted it will offer "extended exclusivity" to Chrome's initial accounts, at least through 1997.
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