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Gary Farn launching designer Gianfranco Ferre's Gieffeffe unisex scent.

This article was originally published in The Rose Sheet

Executive Summary

GARY FARN LAUNCHING GIANFRANCO FERRE GIEFFEFFE UNISEX SCENT in Neiman Marcus and Saks Fifth Avenue doors nationwide in September, the company said. The "clean and immediate" fragrance, which derives its name from the phonetic spelling of "GFF" (Ferre's initials) in Italian, is the fashion designer's fourth fragrance, and his first unisex scent. Ferre's first fragrance to debut in the U.S. was Gianfranco Ferre for Women in 1984, followed by Gianfranco Ferre for Men (1985) and Ferre by Ferre for women (1992). Gieffeffe distribution will expand in October when the fragrance rolls out to Nordstrom and Bloomingdale's doors.
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