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Eurocosmesi Miss Erreuno scent bowing in Italy now; European rollout in spring.

This article was originally published in The Rose Sheet

Executive Summary

EUROCOSMESI's MARIELLA WOMEN'S SCENT BOWING IN U.S. during the second half of 1997, the Milan-based company said. Mariella will join the "modern classic" Mariella Burani women's fragrance, which debuted in 100 U.S. department and specialty store doors, including Jacobson's, McRaie's and Lily's, in 1995 ("The Rose Sheet" Jan. 9, 1995, p. 4). Milford, Conn.-based Gary Farn will handle U.S. distribution of the scent.
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