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Marketing in Brief: Compar

This article was originally published in The Rose Sheet

Executive Summary

Compar: AcquaFlore women's scent bowing in October under the Carolina Herrera brand, the company said. "Clean, light" AcquaFlore is a lighter version of Flore, the designer's 1994 fragrance entry. The scent is packaged in a clear glass bottle with a version of the frosted white cap that tops Flore, Compar said. The outer carton is white with a pique pattern and coral-colored dots. The fragrance debut will be supported by regional and national advertising in women's beauty and lifestyle magazines, including the November and December issues of Elle. A 2.5 oz. eau de toilette spray will retail for $49 and a 5.1 oz. body lotion and a 5.1 oz. bath gel will retail for $29 and $26, respectively. A holiday set, available in November, combines the edt spray and lotion for $49...
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