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Marketing in Brief: Aveda Balancing Infusions

This article was originally published in The Rose Sheet

Executive Summary

Aveda Balancing Infusions: Reformulates essential oil/plant ingredient blends with "stronger essential oils," Aveda said. The blends can be added to any Aveda cleanser, moisturizer or mask. Balancing Infusion is available in Dry Treatment to "equalize production of natural lubricants"; Sensitive Treatment to "calm and balance easily irritated skin"; and Oily/Acne Treatment to "control surface oil and normalize oily conditions," the company said. The .33 oz. treatments sell for $18...
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