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Marketing in Brief: jane

This article was originally published in The Rose Sheet

Executive Summary

jane: Moonstruck lipstick, eye shapers and mascara debut in November, teen cosmetics company jane said. The lipstick, available in six "radiant hues" including Thank Heaven, Beam Me Up and Astro-Nut, "also blends out for a great blush," the company stated. The eye shapers, in Stellar, Moonbeams and Starstruck shades, serve as both eyeliner and eyeshadow. The mascara comes in three colors, I Have A Gleam, Moon Rocks and Totally Cosmic. Profits from "I Have A Gleam" sales will be donated to Artists Against Racism, a Toronto-based non-profit organization, jane noted. Like all jane products, the lipstick, eye shapers and mascara will retail for a suggested $2.99 apiece...
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