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Marketing in Brief: The Body Shop

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop: Extends Body Butter with Nut formulation for normal-to-dry and dry skin in November. The caramel-scented cream is formulated with shea butter for "effective treatment of dry, flaky skin"; cocoa butter to soften; macadamia nut oil for lubrication; and brazil nut oil to moisturize. A 6.2 oz. jar of Nut Body Butter will retail for $11.95. The Body Shop also sells Mango Body Butter and Avocado Body Butter...
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