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Marketing in Brief: Victoria Vogue

This article was originally published in The Rose Sheet

Executive Summary

Victoria Vogue: First print ad campaign breaks in Sept. 17 issue of Women's Day. Tagged "Made For Make-Up," the spot features products from the 100-SKU Victoria Vogue line-up. Accompanying text reads: "A new powder puff, sponge or brush from Victoria Vogue can give renewed life to your makeup. They're made with quality. Cosmetic applicators from Victoria Vogue. They're made for you." Print ads for 1997 in national women's publications will be tagged "Brush Regularly," "Replace Your Puff" and "Take a Tip From Us." Hopatcong, N.J.-based Giacalone and Wood designed the ads...
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