BrandsElite introducing Faces cosmetics, skin care line into U.S. markets in 1997.
This article was originally published in The Rose Sheet
Executive Summary
BRANDSELITE INTRODUCING FACES COSMETICS, SKIN CARE BRAND INTO U.S. via the opening of approximately 12 Faces retail stores and kiosks in California in the first quarter of 1997, the Richmond Hill, Ontario-based distribution company said. Faces' entry into the U.S. is the first step in BrandsElite's strategic plan for the brand, following its Oct. 4 acquisition of Mississauga, Ont.-based Faces of Ontario, Inc. BrandsElite said it plans to introduce Faces products across the U.S.