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Gillette lawsuit calls Norelco Reflex Action razor ads "false, disparaging".

This article was originally published in The Rose Sheet

Executive Summary

GILLETTE BITES BACK: SUIT CHARGES NORELCO REFLEX ACTION RAZOR ADS ARE DISPARAGING and directly target Gillette's wet shave products. In a lawsuit filed Oct. 9 against Stamford, Conn.-based Norelco, Gillette claims that the campaign for the Norelco Reflex Action electric razor "takes direct aim at wet shaving systems with a barrage of offensive, exaggerated and distorted statements clearly intended to disparage Norelco's wet shaving competition." Norelco, a Philips Electronics division, launched the electric razor in September.
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