Parlux Perry Ellis Reserve bowing in 500 tuxedo rental shops this fall.
This article was originally published in The Rose Sheet
Executive Summary
PARLUX PERRY ELLIS RESERVE MEN'S SCENT BOWING IN TUXEDO RENTAL SHOPS and specialty store doors this fall, the company said. Reserve, the newest edition to the Perry Ellis fragrance portfolio, will debut in 500 tuxedo rental shops that carry Perry Ellis formalwear, followed by a roll-out to an additional 2,000 to 3,000 tuxedo rental doors in spring 1997 ("The Rose Sheet" Aug. 19, p. 8). Parlux anticipates that Reserve will generate $5 mil. in sales in its first year on the market.