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Marketing in Brief: BeautiControl

This article was originally published in The Rose Sheet

Executive Summary

BeautiControl: Extends What a Pear! pear-scented alpha hydroxy acid hair care line with hairspray and hair shine, a treatment product designed to give hair a "shimmering brilliance that immediately lights up one's complexion," the direct marketer said. Available now, an 8 oz. hairspray costs $11.50, and a 4 oz. hair shine sells for $10.50. What A Pear! shampoo and conditioner debuted earlier this year ("The Rose Sheet," April 22, Marketing in Brief)...
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