Marketing in Brief: NuEssence by Sandra Dee
This article was originally published in The Rose Sheet
Executive Summary
NuEssence by Sandra Dee: Anti-aging skin care line includes an "Iced Facial Cone" whose "active ingredients" are mixed at home by the consumer and then frozen to "activate the formula," East Hanover, N.J.-based Numar Tech said. The four-product line is a "complete departure from Alpha Hydroxy Acid based products," according to the company. The line, available exclusively through a toll-free number, will be promoted through infomercials starring actress Sandra Dee, which break in October. Numar Productions said. The other products in the NuEssence line are a cleanser, Day and Night Rejuvenator, and EyeZone Enhancer...