Marketing in Brief: The Nature Club
This article was originally published in The Rose Sheet
Executive Summary
The Nature Club: Print ad for Alpha C skin care line will appear in the December issue of Redbook, the Simi Valley, Calif.-based Cosmania division said. The one-page ad is tagged, "A breakthrough in natural skincare technology!" and features the four-SKU line surrounded by oranges. Alpha C, which debuted in July, combines the "antioxidant protection of vitamin C with the skin rejuvenating power" of an 8% alpha hydroxy acid solution, according to the company. The line includes Everyday Repairing moisturizer, Hydrating Creme facial wash, Overnight Therapy creme and Hand & Body Rescue creme, all of which "cleanse the skin's surface of dead cells and debris and encourage fresh tissue growth," The Nature Club said. Packaged in 6 oz. peach stand-up tubes with pale green caps, the products are available at chain drug and mass retailers for $8.95 apiece...