Marketing in Brief: Tsumura International
This article was originally published in The Rose Sheet
Tsumura International: Spring gift sets feature Royal Copenhagen, Royal Copenhagen Sport, Pierre Cardin Insatiable and Pierre Cardin men's fragrances. Gift sets include a 2.5 oz. Royal Copenhagen cologne spray, a 2 oz. aftershave, a 2.75 oz. deodorant stick and a 5 oz. soap for $35. The Pierre Cardin Insatiable gift includes a 1.5 oz. eau de toilette spray, a 2 oz. aftershave soother, a 2 oz. shave gel and a 5 oz. soap for $30. The gift sets will be on shelves in March...
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