Marketing in Brief: Erno Laszlo

Erno Laszlo: Multi pHase mascara and Multi pHase eye makeup remover available at the end of November. The mascara "conditions each lash hair and prevents brittleness and breakage," with silk powder protein to "strengthen the lashes," Erno Laszlo said. Available in Soft Black, the mascara costs $19. Multi pHase eye makeup remover contains oil "to dissolve stubborn mascara" and water to "help it float away," the company said. The water and oil are housed together, and should be shaken to "combine ingredients before usage," Erno Laszlo instructed. The remover also contains chamomile, fennel and cucumber to soothe skin. A .4 oz. eye makeup remover costs $25...