Marketing in Brief: Georgette Klinger
This article was originally published in The Rose Sheet
Executive Summary
Georgette Klinger: Skin Protector moisturizer "maintains the protective lipid barrier of the skin, prevents free radical damage, and helps to ward off irritants, allergic contact dermatitis, inflammation, fine lines and surface dryness," Georgette Klinger said. The lotion contains sphingolipids and ceramides "to maintain the normal functioning of the epidermal structure"; the free-radical scavenger green tea extract; the skin protectants evening primrose oil and borage seed oil; and the "antioxidant nutrients aloe vera and vitamins A, C and E liposomes. Available in April, a 2 oz. bottle will sell for $38...