Marketing in Brief: Revlon
This article was originally published in The Rose Sheet
Executive Summary
Revlon: "Coffee Bar '97" color collection will be available in mass market and drug store outlets in January, the company said. The collection includes two new Revlon Super Lustrous lipstick shades -- Cappuccino and Java Bean -- and three additions to the company's nail enamel offerings: Cappuccino, Java Bean and Espresso. "Coffee Bar '97" also includes already existing coffee-themed Revlon products such as Timeliner for Lips in Toast and Espresso; Naturally Glamorous Blush-On in Coffee Bean, Toast of New York and Deepest Nude; and Custom Eyes eyeshadow in French Toast, Bali Brown, Ranch Mink and Cedar...