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Christian Dior re-entering oily skin care market with Equite additions in May.

This article was originally published in The Rose Sheet

Executive Summary

CHRISTIAN DIOR EQUITE PRODUCTS FOR OILY SKIN DEBUTING IN MAY in 900 prestige doors, including Macy's, Bloomingdale's and Saks Fifth Avenue. Purifying facewash, Purifying toner, Purifying cleansing mask and Extra-Exfoliating scrub will be added to the Equite line to "address the special needs of oily skin," Christian Dior said. Equite bowed in 1991 with six products -- a makeup remover, softening lotion, toner, cleansing gel and cleansing bar -- for all skin types, and was later extended to 12 items. The newest Equite products replace the Hydra-Dior oily skin line, which was phased out a few years ago.

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Chart: Weekly Trademark Review -- Nov. 2, 2010

Weekly Trademark Review
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