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Benetton turning on Hot & Cold unisex scents this summer in the U.S..

This article was originally published in The Rose Sheet

Executive Summary

BENETTON HOT & COLD UNISEX SCENTS BOWING IN U.S. doors this summer, the clothing retailer said. The two fragrances, which debuted in Europe in October, are Benetton's fourth and fifth scents; Colors de Benetton Woman and Colors de Benetton Man bowed in 1987 and 1988, respectively, while United Colors of Benetton Tribu for women debuted in 1993. Benetton's U.S. distributor French Fragrances will handle sales and marketing of the scents. Benetton's existing fragrance portfolio is available in Benetton stores and 5,000 prestige doors.
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