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Fragrance marketers need to support classics, depend less on launches -- Walgreens.

This article was originally published in The Rose Sheet

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  • The Rose Sheet

Executive Summary

FRAGRANCE MARKETERS NEED TO SUPPORT CLASSIC SCENTS and become less "dependent on launches" to drive the fragrance market, Walgreens Franchise Cosmetics Division Merchandise Manager Steve Lubin said Jan. 28 at the Fragrance Foundation Retailers Review of 1996 meeting in New York City. "I'm not suggesting...backing off of product launches," Lubin maintained, "I'm just saying they shouldn't have to come at the expense or in place of" support for older, classic brands.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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