HBW Insight is part of the Informa Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Fragrance marketers need to support classics, depend less on launches -- Walgreens.

This article was originally published in The Rose Sheet

Executive Summary

FRAGRANCE MARKETERS NEED TO SUPPORT CLASSIC SCENTS and become less "dependent on launches" to drive the fragrance market, Walgreens Franchise Cosmetics Division Merchandise Manager Steve Lubin said Jan. 28 at the Fragrance Foundation Retailers Review of 1996 meeting in New York City. "I'm not suggesting...backing off of product launches," Lubin maintained, "I'm just saying they shouldn't have to come at the expense or in place of" support for older, classic brands.
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS003726

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel