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Integration of new, classic brand support "important trend" in 1996 -- Macy's East.

This article was originally published in The Rose Sheet

Executive Summary

MACY's FATHER's DAY FRAGRANCE SALES STRATEGY MARKED 1996 TURNAROUND in scent sales, after a "disappointing" Mother's Day, Macy's East Senior VP-Cosmetics and Fragrances Barbara Zinn Moore told attendees of the Fragrance Foundation's Retailers Review of 1996 held Jan. 28 in New York City. In her review of the year, Moore noted that Macy's "achieved disappointing results" for Mother's Day 1996, and as a result, "quickly revamped [its] Father's day strategies."
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