Parfumerie Douglas targeted promos, sampling efforts boost sales for 1996.
This article was originally published in The Rose Sheet
Executive Summary
PARFUMERIE DOUGLAS CITES FOCUS ON "HUMAN ELEMENT" AS WAY TO INCREASE SALES of fragrances, explaining that sales people trained "on actual fragrances as well as aromachology and aromatherapy" have helped move fragrance units off the shelves of the company's seven U.S. doors. Parfumerie Douglas Cosmetics' U.S. Marketing and Sales Manager Linda Blackwell told attendees of The Fragrance Foundation's Retailers Review of 1996 seminar Jan. 28 that "we rely on the human element" to introduce customers to new and different fragrances.