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Penney points to "celebrity niche" fragrance launches as factor in 1996 scent sales.

This article was originally published in The Rose Sheet

Executive Summary

J.C. PENNEY MEN's/UNISEX FRAGRANCE SALES UP 18% IN 1996, representing about 36% of the retailer's overall fragrance business, J.C. Penney VP-Accessories Ann Gravseth said at the Fragrance Foundation's Retailers Review of 1996 seminar Jan. 28 in New York City. Among the top sellers that Gravseth listed were Elizabeth Taylor's Passion for Men, marketed by Unilever's Parfums International, Tsumuru International's Royal Copenhagen and Cosmair's Polo Sport
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