Pfizer Bain de Soleil broadening appeal with oil-free, sports and aftersun lines.
This article was originally published in The Rose Sheet
Executive Summary
PFIZER BOOSTING SUN CARE OFFERINGS: THREE BAIN DE SOLEIL LINES targeted to niche segments within the sunscreen market are shipping now and will be on mass market shelves by March/April, the company said. Mademoiselle, an oil-free sunscreen; Le Sport sunblocks and Apres Soleil aftersun products round out Bain de Soleil's existing offerings, which include the Sunless, Extended Protection and Tanning collections, as well as individual baby and children's sunblocks.