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Avon Anew Retinol Recovery Complex PM to bow in April; 1996 U.S. sales up 6%.

This article was originally published in The Rose Sheet

Executive Summary

AVON ANEW TIME-RELEASE RETINOL RECOVERY COMPLEX LAUNCHING IN APRIL in the U.S. followed by a global rollout during the year. Anew Retinol Recovery Complex PM Treatment employs Advanced Polymer System's Microsponge technology, to which Avon has exclusive worldwide rights for direct sale retinol-containing cosmetics ("The Rose Sheet" Aug. 5, 1996, In Brief). The technology's "sponge-like molecules continuously release retinol throughout the night," Avon said, allowing a higher concentration of retinol "with optimal...mildness."
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