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Banana Boat sales jump 45.7% to $73.3 mil. in 1996.

This article was originally published in The Rose Sheet

Executive Summary

PLAYTEX BANANA BOAT 1996 SALES JUMP 45.7% TO $73.3 MIL. IN 1996, up from $50.3 mil. during the prior year, Playtex Products said. The company attributed the gain to an increasing number of SKUs per point of distribution, emphasizing that although new products were launched during the year, they were not responsible for the sales increase.
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