Playtex BioSun and Tan Express sun care lines to launch in April.
This article was originally published in The Rose Sheet
Executive Summary
PLAYTEX BIOSUN POSITIONED AS "PROFESSIONAL" SUN PROTECTION LINE and will carry the Skin Cancer Foundation's Seal of Recommendation, the company said. The seal, according to Playtex, reflects the professional positioning of the product as well as the "extensive tests" the company performed to meet the foundation's requirements, the company said. BioSun will be targeted to physicians through print ads running in March through July issues of dermatological publications such as the Journal of the American Academy of Dermatology, Contemporary Pediatrics and Cutis, Playtex said. In addition, a February through August sampling program will reach 5,000 dermatologists, followed by additional mailings and educational pamphlets.