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Sunscreen UVA/UVB label claims confuse consumers -- FDA analysis of industry study.

This article was originally published in The Rose Sheet

Executive Summary

SUNSCREEN PACKAGING SHOULD ADDRESS DIFFERENCE AMONG UVA, UVB, SPF protection now that "broad spectrum" claims can be made on sunscreens, FDA Division of Drug Marketing, Advertising & Communication social science analyst Karen Lechter, PhD, said at an OTC "feedback" meeting with the Cosmetic, Toiletry and Fragrance Association and the Nonprescription Drug Manufacturers Association Feb. 11 in Rockville, Md. "I believe there is a great deal of confusion in this area [and] it would be helpful if either the packaging or a public relations effort would address the differences between UVA, UVB and SPF and what is important about each," Lechter said. "Consumers are not getting that information from the existing stimuli."
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