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California SunCare to spend $1.5 mil. modifying California Tan heliotherapy ads -- FTC.

This article was originally published in The Rose Sheet

Executive Summary

CALIFORNIA SUNCARE TO SPEND $1.5 MIL. TO MODIFY ADS for its California Tan tanning agents under a Federal Trade Commission ruling. The decision mandates that California SunCare use $1.5 mil. to modify with a warning statement advertisements and promotional materials intended for direct-to-consumer sales and indirect resale through a purchaser. The Feb. 11 decision settles charges brought against California SunCare, Inc. by the commission for making "false" and "unsubstantiated" claims regarding its tanning products and the benefits of "heliotherapy." The complaint names California SunCare and company officer Donald Christal as defendants. California Tan products are distributed in U.S. salons.
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