Del Labs Naturistics Color Fix is company's entry into long-lasting category.
This article was originally published in The Rose Sheet
Executive Summary
NATURISTICS ENTERING LONG-LASTING MAKEUP CATEGORY WITH COLOR FIX cosmetics line, Del Labs said. Debuting in March, the 30-SKU Naturistics Color Fix collection includes "long-wearing and fade-resistant" foundations, eyeliners, lipliners and lipsticks. To obtain the long-lasting qualities, a major trend in mass market cosmetics, Del formulated the products with a silicone technology to provide "better adhesion" and "transfer resistance," the firm said.