Marketing in Brief: Proverbial
This article was originally published in The Rose Sheet
Executive Summary
Proverbial: Adding scented soap and candles to the company's Pure, Lucid and Beauty Perfume Veil scent collection this spring. The 8 oz. soap is hand cast from a rock, wrapped in a blue silk organza "hankie" and housed in a nickel silver bowl, New York City-based Proverbial said. An 8 oz. soap will cost $30 and a candle will retail for $20. The Proverbial scents are available now in Barneys doors...