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Marketing in Brief: Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Clinique Face Zone sunblock SPF 30 is a "lightweight, oil-free sun protector that slips on easily and absorbs quickly into the skin," Clinique said. With a "special combination" of sunscreens, including titanium dioxide, Face Zone "will not whiten skin tone," and is "gentle on even the most sensitive skins," the company said. The sunblock also contains kola nut, shiso and comfrey, which serve as anti-irritants; aloe and sucrose to calm skin; and avocado extract to "aid in strengthening skin against attack from sun and wind," according to Clinique. A 1.7 oz. "sandproof, waterproof, sweatproof" Face Zone will be available in May for $13.50...
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