HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

In Brief: P&G v. Colgate "shell image" suit

This article was originally published in The Rose Sheet

Executive Summary

P&G v. Colgate "shell image" suit: Demonstrations explaining the "effect of fluoride toothpaste on the demineralization of tooth enamel caused by plaque acids" are "very old," Colgate-Palmolive states in a Jan. 31 response to Procter & Gamble's suit alleging copyright infringement in dentifrice advertisements airing in China ("The Rose Sheet" Dec. 16, 1996, p. 1). Because both companies "have used such demonstrations for many years prior to this dispute, as have many others," the image is not subject to copyright protection, Colgate claims. Additionally, the suit does not fall under Manhattan federal court jurisdiction because the commercials aired in China, Colgate maintains. P&G has charged Colgate with obtaining and using marketing materials "mislaid" by P&G to preempt P&G Crest toothpaste marketing in China...
Advertisement
Advertisement
UsernamePublicRestriction

Register

RS003884

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel