Product Previews At CTFA: Coty
This article was originally published in The Rose Sheet
Executive Summary
Coty: Men's scent for 1997 is Avatar, which is slated to bow in mass market doors in October. Coty said it is also planning a new women's scent for the year. The firm is gearing up for the debut of Nokomis, a sheer modern oriental scent, which is launching in April with a $10 mil ad campaign ("The Rose Sheet" Nov. 18, 1996, p. 2)...