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AAD Product Previews In Brief: Estee Lauder

This article was originally published in The Rose Sheet

Executive Summary

Estee Lauder: Targeting dermatological crowd at the American Academy of Dermatology's annual meeting March 21-26 in San Francisco. Lauder products on display will include Estee Lauder Fruition Extra Multi-Action Complex, which "visibly reduces flakiness, dullness, uneven texture and uneven skin tone" with decanoic acid, octanoic acid, cystamine bis lactamide and salicylic acid; Estee Lauder 100% Time Release moisturizer, which "helps rebuild skin's moisture barrier for effective, long-term moisturization"; Verite, Lauder's six-SKU sensitive skin care line; Maximum Cover Lightweight makeup, which is recommended by the company for coverage of post-surgical bleeding, acne scars and sun damage; and Estee Lauder Day Wear Super Anti-Oxidant Complex...
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