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AAD Product Previews In Brief: Neutrogena

This article was originally published in The Rose Sheet

Executive Summary

Neutrogena: "Full-scale" launch of dermatologist detailing and sampling program for Neutrogena Healthy Skin Anti-Wrinkle facial cream coincides with AAD's San Francisco meeting, the Johnson & Johnson division said. Neutrogena plans to distribute about 750,000 Healthy Skin Anti-Wrinkle sample-sized "starter" products annually; the company's sales force visits about 5,000 dermatologists on a regular basis, the firm noted. Neutrogena also plans to advertise Healthy Skin Anti-Wrinkle facial cream, which is launching in March, in April medical journals. Neutrogena has already distributed full-sized product samples and technical background information about Healthy Skin clinical trials to "high prescribing" dermatological audiences, the company noted. To reach consumers, ads will break in March books and a TV campaign is planned, Neutrogena noted...
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