Hugo Woman launch campaign reflects scent's urban feel.
This article was originally published in The Rose Sheet
Executive Summary
BRIGHT TOP NOTES, BIG CITY: HUGO WOMAN TARGETS "URBAN ADVENTURERS" with an ad campaign for designer Hugo Boss' first women's scent that captures the essence of life in "America's hippest cities," including New York, Los Angeles, Seattle and San Francisco, Giorgio Beverly Hills said. The campaign will include national television, radio, print and outdoor ads breaking in July as well as special events staged in 10 major cities. Hugo Woman, which was created by Givaudan-Roure, will join the Hugo men's fragrance in prestige department store doors in August. The scent also will be sold through college bookstores and other venues with a younger clientele.