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Marketing in Brief: Skin-So-Soft

This article was originally published in The Rose Sheet

Executive Summary

Skin-So-Soft: Bug Guard Mosquito Repellent moisturizing spray is "ideal for nighttime use," Avon said. The spray is also available in an SPF 15 version. The DEET-free products feature the plant ingredient citronella as a bug deterrent, the company said. Avon entered the sunscreen/bug repellent market in 1994 with Skin-So-Soft Moisturizing Suncare Plus lotion. Available in June through Avon representatives, a 4 oz. Bug Guard spray is priced at $7.95, while the 4 oz. SPF 15 version will cost $9.95...
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