Church & Dwight Arm & Hammer Dental Care baking soda gum in test market.
This article was originally published in The Rose Sheet
Executive Summary
CHURCH & DWIGHT ORAL CARE GUM WITH BAKING SODA IN TEST MARKETS in Massachusetts, California and Iowa under the Arm & Hammer Dental Care brand. In addition to baking soda, the product includes xylitol and calcium carbonate. The company has not decided whether it will pursue a nationwide roll-out. Church & Dwight has been test marketing the baking soda gum for four months.