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Lord & Berry Lipstique lip color offerings expanded with glosses, sheens; print ads planned.

This article was originally published in The Rose Sheet

Executive Summary

LORD & BERRY PUTS A NEW GLOSS ON LIPSTIQUE with the introduction of Lipstique Sheer lipstick and Brilliance lip gloss, debuting April 15 in drug stores, cosmetic chains and salons. The new products will add "shimmer and shine" to the Lipstique line, which until now has featured only matte colors, Lord & Berry said. The gloss and sheer lipsticks are designed for solo use or to add a layer of shine over matte shades. Lipstique Satin lipstick, a "subtly shiny" long-wearing formulation, will follow with a late summer/early autumn launch.
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