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Marketing in Brief: Lancome

This article was originally published in The Rose Sheet

Executive Summary

Lancome: Expanding sun care offerings in May with Personalized Self-tanning lotion in Dark formula and After Sun Tan Prolonger Refreshing gel. The "color-customized" self-tanner "mirrors" the skin's "own tanning ability" and "never turns orange," Lancome said. The company added that the product "smoothes on easily" and incorporates "conditioning botanicals." The after-sun product "prolongs the look and lifespan of your tan" with "pure," nanocapsule-entrapped vitamin E and a "mild self-tanning agent," according to Lancome. The after-tan formula also contains "soothing" licorice extract. The 4.2 oz. self-tanning lotion will cost $21, while the 5 oz. after-sun gel will sell for a suggested $25...
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