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Marketing in Brief: Cosmair

This article was originally published in The Rose Sheet

Executive Summary

Cosmair: L'Oreal French Twist nail polish is a "fun, new interpretation to update the classic look" of French manicures, the company said. Three opaque pastel shades for nail tips -- French Tip Mint, French Tip Violet and French Tip Bleu -- coordinate with sheer shades -- Sheer Mint Twist, Sheer Violet Twist and Sheer Bleu Twist -- for nails. The company's L'Oreal Retail division will also introduce three new complementary shades of its Soft Effects eye color pencil. French Twist and the eye colors will debut in June and be available for the summer only in chain drug and mass market retail doors. The nail polishes will cost $4, while the eyeshadows will sell for $6.05...

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