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Marketing in Brief: Enamelon

This article was originally published in The Rose Sheet

Executive Summary

Enamelon: Anti-cavity fluoride toothpaste is now being shipped to "geographically dispersed test markets" in the U.S., Yonkers, N.Y.-based Enamelon said. Regional TV ads and consumer sampling are scheduled to support the test market, with a national launch expected in early 1998, the company said...
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