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Marketing in Brief: Freeman Cosmetics

This article was originally published in The Rose Sheet

Executive Summary

Freeman Cosmetics: Two "intensive" conditioners will be launched in May for the summer months, the company said. "Ultra-light," daily-use Papaya ProVita Miracle conditioner "infuses hair with moisture, providing optimum hydration without heavy residue," Freeman said. "Deep penetrating" Botanicals Split-End Mender contains shea butter to moisturize; banana extracts to mend split ends; and plumeria extracts to "renew vitality," Freeman said. The 12 oz. Miracle conditioner will be priced at $3.19, and the 5 oz. Spilt-End Mender will cost $3.49...
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