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Marketing in Brief: The Body Shop

This article was originally published in The Rose Sheet

Executive Summary

The Body Shop: Facial Blotting Tissues "lift oil from the skin leaving a fine powder to reduce shine," The Body Shop said. The fragrance-free papers are packaged in a compact carrying carton and can absorb "almost three times" their weight in facial oil, according to the company. Packaging directs women to carry the carton "everywhere for touch-ups," and men to use after shaving. Rolling out through April, a package of 65 sheets is available in three tints -- Rose, White and Amber -- for $2.50...
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