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Marketing in Brief: Verite

This article was originally published in The Rose Sheet

Executive Summary

Verite: Special EyeCare "instantly comforts and hydrates" the skin around the eyes and "shield against irritation," Estee Lauder said. The gel-creme, part of the company's Verite sensitive skin line, also "helps prevent the visible signs of premature aging" by "firming and smoothing visible lines," according to Estee Lauder. Special EyeCare contains Centella asiatica to "reduce sagging"; anti-oxidant green tea extract; yeast extract to supplement the skin's natural collagen production; and P. elizabethae and Prolamine extract to soothe skin. Available now, a .5 oz. tube is priced at $35...
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