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BMS Sea Breeze skin care sales jump 30.8% to $15.3 mil. in first quarter; S&E reports.

This article was originally published in The Rose Sheet

Executive Summary

BMS CLAIROL HYDRIENCE SALES REACH $15.4 MIL. in the first quarter of 1997, Bristol-Myers Squibb said. The company's latest permanent haircoloring system was introduced in June 1996. Clairol Hydrience, a water-based haircolor, "has achieved rapid market acceptance and exhibited strong sales growth," the company reported April 22. Overall haircolor sales advanced 7.5% to $201 mil. in the first quarter. In addition to Clairol Hydrience, Nice 'n Easy, Natural Instincts and Lasting Color by Loving Care contributed to the category's growth, BMS said.
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